I make brandsimpossible toscroll past.
Two years deep in influencer and creator marketing, seven years at InVideo overall. 32 billion views so far. I get both the audience and the creators, I'm always curious about new AI tools, and I build the CRM and dashboards that make the work move faster.
Influencer and creator marketing, end to end. I understand both the audience and the creators, and I build the systems that make the work faster.
Campaigns
- Influencer and creator campaign strategy
- Creator sourcing and negotiation
- Budget and CPM optimisation
- Creator onboarding and ops
- Launch strategy (incl. X / Twitter)
- Organic growth (the watermark playbook)
Systems that make it faster
- CRM setup and creator pipelines
- Analytics and reporting dashboards
- Marketing and outreach automation
- New AI tools, wired into the day to day
Bring me in-house.
Full-time influencer and creator marketing and growth. I've handled the budgets, run the campaigns, carried the numbers, and built the tooling so the team moves faster.
See experience ↓Run your creator engine.
Consulting and campaigns. Creator sourcing, negotiation, launch strategy, and the CRM and dashboards to keep it all honest and fast.
Start a project ↓My work has stopped the scroll for Snoop Dogg, a prince of Dubai, Lalit Modi, and a few billion others.
Influencer Marketing Manager / Creator Ops · InVideo
Ran influencer and creator marketing end to end. Handled budgets from $20K to $250K at a time. Took the watermark campaign past 32 billion organic views at about $0.02 CPM. Pushed a meme-and-brand ad campaign to 50 million views at $0.6 CPM. Led the X launch. Built the tracking, dashboards, and automation behind all of it.
QA Engineer & Design QA Lead · InVideo
My earlier years at InVideo, and the engineering base I automate from now. Built Selenium automation in Python and Java, and led the Design QA team.
Co-founder & Web Developer · Cat Web Studio
Ran a small studio with a partner. Built websites for local businesses, plus web-based billing systems for hookah lounges and hotels, and inventory tools for small shops.
Web Developer · Net-Tech Services
Built responsive onboarding pages for clients.
B.Sc. Information Technology, Mumbai University (2015-2018)
Hobbies that sharpen the work. I'll happily point them at it when they help.
UI / UX & landing pages
I design and ship the pages, not just brief them. (This site is one.)
Zube
A chat-first assistant for the videos you save and never rewatch. Right now it's in design and mockups.
Writing
Shayari and stories. It's where I learn what actually makes people feel something.
Read more ↗Let's make something worth watching.
Hire me, and if you don't love the work, I won't ask for money.
Influencer Marketing Manager · Creator Marketing · creator sourcing & negotiation · campaign strategy & execution · budget & CPM optimisation · creator onboarding & ops · CRM & automation · analytics & dashboards · Instagram / YouTube / X